Business Strategy Workshop

Course Overview

Target Audience:

  • Founders and Senior Leadership (vision, decision-making, direction)
  • Operations Managers (supply chain, sustainability, production).
  • Marketing & Sales Teams (brand positioning, customer engagement).
  • Finance/Commercial Leads (budgeting, growth planning).
  • Any key staff involved in long-term business development

Course Outline

Morning Session

  1. Introduction to Business Strategy
  • What is business strategy and why it matters.
  • The link between vision, mission, and strategic goals. 2. Vision & Mission Deep Dive
  • Exploring the importance of vision and mission.
  • Group discussion: what the vision means for each department. 3. Competitor Analysis & Market Landscape
  • Mapping out key competitors.
  • Identifying differentiators.
  • Group activity: SWOT analysis. 4. Customer Insights & Target Market
  • Understanding the ideal customer.
  • Building customer personas.
  • How authenticity and sustainability influence customer decisions.

 

Afternoon Session

  • Setting Strategic Goals
  • Strategic Roadmap Development
  • Implementation & Next Steps
  • Wrap-Up & Reflection

Programme Information

Study Mode:   Virtual (via Teams)

Duration:  1 day

Times:   9.30  - 4.00pm

Price:    £90

Dates: 

   

         

                 

For further information on this course contact corporate@wcs.ac.uk or call 0141 581 2121 .