As Scotland prepares to return to the FIFA World Cup for the first time in 28 years, the country’s colleges today launch a new nationwide campaign - developed through CDN’s Marketing and Communications Strategic Network - celebrating ambition, opportunity and national pride.
Featuring some well-known alumni including chef Tom Kitchin, ex-Scotland footballer Darren Dods, professional curler Jennifer Dodds and fashion designer Siobhan Mackenzie, Pass the Ball for Scotland is a unique collaboration that brings together colleges from across the country in a moment of celebration.
Created in partnership between each of Scotland's 24 colleges, the video shows a powerful visual of a football being passed from college to college, signifying teamwork and inclusion, and includes messages of good luck to the Scottish national team.
Reflecting the shared values of football and college – teamwork, resilience, inclusion and belief – Pass the Ball for Scotland shines a spotlight on some of the journeys that began on local campuses and continued far beyond.
The video celebrates the impact that colleges can have, being the first steps in achieving hugely successful careers for many and aims to spotlight hard work and ambition.
