Certificate in Digital Marketing SL5

**Once you have enrolled, you will receive access to this course from 7th September**

What will I learn?

This course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The course is designed for individuals who want to upskill and learn about digital marketing.

Digital marketing continues to be one of the fastest-growing sectors, with businesses increasingly relying on online channels to reach customers and drive growth. In the UK, the majority of organisations now prioritise digital marketing activity, and demand for digital skills continues to rise across all industries.

The course will cover the fundamentals of marketing strategy, including how digital tools and platforms are used to reach audiences and support business growth. You will gain an understanding of key techniques such as social media marketing, email campaigns and search engine optimisation (SEO), and how these are used as part of effective marketing campaigns.

Topics covered in this course include:

• Social Media for Business
• Digital Marketing Review
• Email as a Promotional Tool for Business
• Understanding Search Engine Optimisation for Business
• Digital Marketing for Business

This is a fully online course, designed to be flexible, allowing you to study at a time that suits you.  Target submission dates are provided to support your progress and can usually be adjusted if needed. 

The course is assessed through short essay-style responses that demonstrate your understanding of the subject. All coursework must be complete by course end dates. 

You will receive an email with a login to access the course and assessments.  On successful completion you will receive a West College Scotland e-Certificate.

What qualifications do I need?

As the course is online you will need basic IT skills, access to internet facilities and a suitable device such as a laptop or tablet.  If you don’t have access to equipment at home, you may be able to use local library services, or if you’re local to West College Scotland, our campus libraries.

You can only undertake one SL5 or 6 course at a time.

This course does not require a personal statement.

What can I do after?

On completion of this course, learners may progress to further study in digital marketing, business or media at SCQF Level 6 or above.

It is also a good starting point for those individuals who are interested in entering a career as a Digital Marketing Assistant, Social Media Assistant or Content Creator.

Programme Information

SL5 is comparable with SCQF Level 5

Start Date: This course is available on an open basis throughout the session.  Once your enrolment is processed your course will start 7-10 days later when you have received your logon information.

Course Hours – 190

No of Weeks – 20, that's just 9.5 hours per week

You could complete in 10 weeks or use the full 20 weeks- it's up to you.

Please be aware that you could be withdrawn from your course if submission dates are vastly overdue. If at any point you are struggling with deadlines you should contact us for an extension which we will assign where possible

On successful completion and confirmation of results following internal processes, you will receive your college e-certificate which you can print and/or save for your records. Please note a fee may be required if a hard copy certificate is requested.

Cost:

This course is fully funded for individuals who meet the eligibility criteria:

• Resident in Scotland for 3+ years and has not studied the course previously.

If you do not meet these criteria, you can enrol but the course fee will be applicable.

Companies looking to undertake this course for multiple staff or as part of a funded workforce training plan, should contact Online Learning Contact Form.