Makeup Artist, Digital Content Creator and Brand Owner, Jamie Genevieve, began her career studying HND Makeup Artistry at West College Scotland, (formerly Clydebank College) in 2011 before rising to fame through social media.  

With almost 1 million YouTube subscribers and over 1.4 million Instagram followers, she's one of Scotland’s top social media stars. Having started out as a freelance makeup artist Jamie has welcomed collaborations with a range of top beauty brands including Benefit, Urban Decay, Fenty Beauty and NARS to name but a few before launching her own vegan and cruelty-free cosmetics line, VIEVE, in 2020.  

VIEVE has since gained rave reviews in publications like Cosmopolitan, Glamour and Vogue and is sold in a range of high end retailers including SpaceNK and Harrods. Jamie's success earned her a spot on Forbes' 30 under 30 list in 2023. 

Jamie highlights her inspiration behind the brand as being, “iconic women who embody self-belief, confidence and individuality”, in which Jamie leads by example. She encourages others to believe in their creativity, inspire yourself and in turn inspire others.