Micro Course - Social Media for Business

What will I learn?

This social media business course teaches the essential knowledge needed to know which social media products and services are right for your brand and business. Learn about the range of social media platforms that are available and how to engage with audiences on each of them.

The knowledge this short online auto marked course provides will help produce a social media strategy and the role it can play in growing businesses.

Topics covered in this course include:

• Benefits of Digital Marketing
• Advantages and Disadvantages of Using Social Media for Business
• Social Media Channels
• Brand Identity
• Selecting the Best Social Media Platform for your Brand
• Targeted Audience Profiling

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

This course enables progression to further online study.

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 20 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants outwith Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Online Learning Team by emailing onlinelearning@wcs.ac.uk