Micro Course - Email as a Promotional Tool for Business

What will I learn?

This short course teaches the skills and knowledge needed to plan and build successful email campaigns. Learn about the benefits of email marketing and what email content to produce based on email campaign goals.

Topics covered in this course include:

• Benefits and Pitfalls of Email Campaigns
• Timing
• Target Audience
• How to Measure Success of an Email Campaign
• Planning and Designing an Email Campaign
• Return on Investment

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

This course enables progression to further online study.

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 24 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants outwith Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Online Learning Team by emailing onlinelearning@wcs.ac.uk