Micro Course - Digital Marketing Review

What will I learn?

This Short online auto-marked course Digital Marketing Review teaches a history of digital marketing. Learn how digital marketing tactics have evolved over the years and how to plan and execute effective digital marketing activity.

Learn about different marketing technologies and how they form part of an overarching marketing strategy.

Topics covered in this course include:

• Marketing Through the Years
• Undertaking Evaluation Activities to Measure the Effectiveness of Digital Marketing
• Measuring Audience Interactions
• SMART Goals
• Social Media Posts
• Pay-per-click Advertising
• Identify Poor and High Performing Digital Marketing

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

This course enables progression to further online study.

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 17 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants outwith Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Online Learning Team by emailing onlinelearning@wcs.ac.uk