Micro Course - Digital Marketing for Business

What will I learn?

This short online auto-marked course is designed to build an understanding of what digital marketing is and how it can help transform businesses. Learn how to build and execute a digital marketing strategy which includes multiple marketing channels. Learn the benefits of digital marketing for business and how to set and meet KPIs.

Develop an understanding of customers, what are their needs and how to build customer loyalty. This course is ideal for employees with the digital sector or for small business owners looking to grow their business.

Topics covered in this course include:

• Defining Digital Marketing
• Bringing Traditional and Digital Marketing Together
• Types of Digital Marketing
• Getting and Retaining Customers
• Setting Objectives
• SMART Principles
• Identifying Key Performance Indicators

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

This course enables progression to further online study.

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 20 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants outwith Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Online Learning Team by emailing onlinelearning@wcs.ac.uk