Micro Course - Understand the Power of the Social Media Influencer

Overview

What will I learn?

Social Media and influencers have changed the world of marketing. Influencers allow brands to connect with consumers in a different way with many businesses changing marketing strategies to include social media influencers. Influencers are now considered celebrities and can charge high amounts for a single post on their social media platforms, they now play a pivotal role in many industries including fashion, travel, fitness, household and cosmetics.

This online short auto marked course is aimed at anybody who wants to expand their knowledge of influencers and influencer media. The course will provide a general understanding and in-depth knowledge of the power of the influencer, and the positive and negative impact they can have on society and individuals. Learners will explore how someone can be influenced/become an influencer and why influencer marketing has become such a powerful tool. Learners will build a foundational knowledge of how to assist individuals and businesses when it comes to influencer media. The course also equips the learner with ways to set personal boundaries online as well as de-escalation techniques when managing negative opinions online.

Topics covered in this course include

• Understand the Meaning of Influencer and how Someone can be Influenced
• Why Influencer Marketing has Become a Powerful Tool
• Understand how to Assist Individuals and Businesses when it comes to Influencer Media

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 20 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants out with Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Distance Learning Team on 0141 581 2319.