Distance Learning - all subject areas

Micro Course - Understand Search Engine Optimisation for Business

  • Campuses

    • Paisley
  • Course type

    Online learning

  • Campuses

    • Paisley
  • Course type

    Online learning


What will I learn?

This short online auto-marked course in Understanding Search Engine Optimisation (SEO) for Business teaches the principles of SEO. Learn how to optimise websites for Google search using multiple techniques including technical optimisations, content and digital PR.

Discover why SEO is important for business and the different SEO techniques that form a digital marketing strategy.

Topics covered in this course include:

  • Principles of SEO
  • The Difference Between SEO and Pay-per-Click Advertising
  • Importance of Successful SEO
  • Increasing Web Traffic
  • Keywords, Image Tags and Meta Descriptions
  • SEO Tools and Techniques for Driving Traffic Towards a Business

This is an auto-marked course, you will receive a college certificate online when you have successfully completed which you can print and/or save for your records.

What qualifications do I need?

There are no formal entry requirements for this course, however, as it is delivered online it would be beneficial if the candidate had basic competence in IT and the internet.

This course does not require a personal statement.

What can I do after?

This course provides progression to Level 2 Online programmes.

Programme Information

You can apply for and start this course at any time throughout the year.

Duration: 18 hours/ 5 weeks

Cost £35.00

This course is not eligible for Fee Waiver Payment

Price for individual learners (some course costs are deducted). Deductions cannot apply to applicants out with Scotland or organisations purchasing this course as a commercial venture or as part of a funded workforce training plan, for more information please contact the Distance Learning Team on 0141 581 2319.

Study options

Campus Mode Level
Paisley Online learning SCQF

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